Brokeback Mountain Viewing

After months of Hollywood hype and then waiting for a wider release in the Chicagoland area, Brokeback Mountain finally came to a reasonably-priced theatre near me. Went to go see it yesterday, and though it was quite good I couldn't help but wonder if my affinity for it was perhaps several degrees less than it would've been had the Academy, the Hollywood Foreign Press, all news and entertainment networks, and the gossip rags not overtalked major themes and overplayed major clips. Don't get me wrong, it was very good. I'm just hoping the handful of others I am still waiting to see don't elicit the same response from me.